If you’re worried that your limousine company’s website is outdated or not as effective as it should be, it probably is. Technology is rapidly advancing and older companies are being left in the dust. With modern technology, ground transportation competition is fierce. Rideshare companies are dominating the market and killing the taxicab industry. They’re coming for limousines next.
Why are rideshare companies so popular and how can you prevent them from putting you out of business? Technology and technology. It’s time to consider updating and redesigning your website to compete with the convenience and user-friendly technology offered by modern companies like Uber and Lyft.
Think about when you are a consumer and research something online, what makes you stay on a website? What makes you move on immediately to the next site? These are all things to consider when redesigning your website.
For example, when you’re looking at two different limo websites in the same market, wouldn’t you linger on the site that loads quickly and easily navigated as opposed to the one that is so heavily laden with giant images or the always dreaded auto loaded video or audio? You know, the one that you forget about until you are on a call and it suddenly auto-starts again?
Did you know that as many as 75 percent of people visiting websites will make judgments about a company’s credibility simply because of how the site was designed, according to an article at Savvy Panda. According to the article, visitors can form an impression of a company’s website in a mere half-second upon the page’s loading. A website that isn’t user friendly and clean can damage your credibility and bring business to a slow crawl as abandon your site over your competitor’s site to get what they want. he page.
Although it may sound startling, 85 percent of B2B (business-to-business) customers will take to the web before they decide where to engage their business. That is especially true with corporate buyers reviewing your RFP. In this case, the saying “you don’t get a second chance to make a first impression,” is especially true as a corporate transportation manager will likely not stick around when there are more promising companies to engage chauffeured transportation services with better designed websites.
If your website is older than a couple years old, it may be hindering your business (ask trusted friends, family and non-competing colleagues to visit and judge your site if you aren’t yet sure). The time may be upon you to bring in some professionals to clean it up or revamp it.
The team at Solutions Marketing brings more than 10 years in travel and limousine marketing and over 20 years of corporate marketing. We know what it takes to build engaging websites to help companies turn prospects into qualified leads. For more information on evaluating your website and redesigning it to boost your bottom line, please call us at 845-238-5562 or send an email inquiry to firstname.lastname@example.org