Social Media Marketing
In today’s economy B2B companies are decreasing their marketing dollars and spending more online. A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend.
Why is there such an effectiveness in social media?
Truth is, so many people are tired of “marketing speak.” Social media allows companies to relate to one another and bypass the fluff.
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. [Source: Wikipedia]
The definition alone should reveal to you how important it is that B2B companies explore social media marketing channels.
In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:
- 90% Participate in Video
- 80% Participate in Blogs
- 80% Participate in Wikis
- 69% Participate in Social Networks
- 53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks “primarily for business networking and development.”
At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
Social media enables you to:
Share your expertise and knowledge
Tap into the wisdom of your consumers
Enables customers helping customers
Engages prospects through customer evangelism
Can you really afford to continue to dismiss social media has a marketing vehicle and miss reaching potential customers? Our team at Solutions Marketing has over 10 years of dedicated social media marketing experience, and over 25 years of marketing experience. Click below to get started today or check out our affordable packages here